Rashi Goel started her career as the first diverse sales officer for L’Oréal India in 1998 and worked her way up to a CMO position by 2013. From 2013 to 2023, she has led increasingly complex and scale mandates as CMO at Givaudan APAC, to Kraft Heinz India, Nestle South Asia and finally, at Amazon India.

She has had the good fortune of tackling a diversity of business problems few professionals get to experience in one lifetime.

• From marketing two rupee biscuits to three hundred rupee hair colors
• From turning around distressed brands to scaling large brands
• From launching seeds to leading tech brands
• From B2B to B2B2C
• From setting up new factories to setting up new sales channels

In 2020, she was voted India’s Best Marketer by The Economic Times. (Link). She has a double MBA, her second one is a Sloan Fellowship from Stanford GSB.

Rashi now advises consumer facing companies on how to escape commoditization through differentiated marketing strategies.

Rashi is a polymath with special interest in mastery and behavioural science. As a mentor, her belief is that ‘outer mastery comes from inner mastery’. She would be a good mentor to mid level professionals that want to break through to the next big opportunity by seeking to polish their marketing fundamentals, discover what differentiates them and overcome their self-limiting beliefs.